START WITH WHY

The book “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek, first published in 2009, explores the concept that great leaders and organizations succeed by starting with their “Why”—their purpose or belief—before explaining the “How” and “What” of their actions or products. Sinek introduces the “Golden Circle” framework where “Why” is the core motivation, surrounded by “How” (processes) and “What” (results), arguing that people are more inspired by purpose than manipulation. The book emphasizes that companies and leaders who communicate their “Why” can create greater loyalty, inspire action, and differentiate themselves from competitors, using examples like Martin Luther King Jr., Steve Jobs, and Apple. It also discusses the pitfalls of losing sight of the original “Why” and highlights the importance of staying true to purpose for long-term success.